Big Manny and Bodalia will join forces in initiative after numbers of under-18s trying or using vapes soarInfluencers will urge young people not to start vaping as part of a government-funded campaign that will use YouTube and Instagram to highlight health risks.Big Manny, who has 1.6m followers on Instagram, and Bodalia, a doctor and DJ, are joining forces in the first official initiative to try to dissuade under-18s from using e-cigarettes. Continue reading...
The UK government has launched a campaign, featuring vaping influencers Big Manny and Bodalia, to discourage young people from vaping. The initiative, funded by £62 million, will use platforms like YouTube and Instagram to highlight health risks, following a rise in underage vaping. The Tobacco and Vapes Bill aims to restrict flavors, packaging, and marketing appealing to children. Public health officials and experts warn of potential lung damage, nicotine addiction, and long-term health risks. A new study will track 100,000 young people over ten years to assess vaping's health impacts.
