Tagline has quickly become the subject of derision, with some critics likening it to a clearance sale slogan A New Zealand tourism campaign targeting Australian visitors has been ridiculed for sounding like a clearance sale slogan and for being tone-deaf amid widespread public service job cuts and record numbers of New Zealanders moving overseas.The government launched its “Everyone must go!” campaign on Sunday, in a bid to encourage Australian holiday-makers to visit New Zealand. The NZD$500,000 campaign will run on radios and social media in Australia between February and March. Continue reading...
New Zealand’s "Everyone must go!" tourism campaign, aimed at attracting Australian visitors, has been criticized for its tone-deaf messaging, particularly amid public service job cuts and record emigration. Launched with a NZD$500,000 budget, the campaign promotes deals and travel, but critics liken it to a clearance sale or desperate plea, with some suggesting it encourages locals to leave. The government defends the campaign, noting positive feedback from tourism operators. Tourism is a major economic contributor, though its recovery from pandemic lows is still ongoing. The campaign has faced backlash for its timing, with critics highlighting the irony of promoting travel while public sector cuts and emigration rates are high.
