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Is it wrong to throw a birthday party for my dog? | Frances Ryan

A whopping 64% of pet owners in the UK now celebrate their animal companions’ birthdays even though it’s not entirely clear who the celebrations are forI’ve been telling Mabel she’ll be four soon for about a month. I bought her present similarly early, though I am unsure whether to wrap it. When the Amazon guy delivers a gift from my sister on the day, he wishes Mabel “happy birthday” through the gate. As I sing the opening bars, the build-up has clearly worked: she jumps up with excitement and licks my knees. I should clarify at this point that Mabel is not my child – she’s a cocker spaniel.If this sounds unhinged, I’d like to stress it’s statistically very normal, actually. “Pet birthdays” are a booming market, with the UK industry alone now worth an estimated £1.7bn. A recent survey by Moonpig found 64% of pet owners in the UK celebrate their pets’ birthdays, with as many as 83% of gen Z embracing gourmet treats or even themed parties. Continue reading...


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