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Negative stories about Rogers Stadium are ‘branding poison’ for the sponsor, marketers say

TORONTO — As a marketing expert, Markus Giesler was aghast after hearing Coldplay frontman Chris Martin blast Toronto’s brand new Rogers Stadium onstage. “It sent shivers down my spine,” Giesler said of Martin’s comments at the 50,000-capacity venue built to attract big acts to the city over the next five years. When he took the […]


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