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‘Pictures unite!’: how pop music fell in love with socialist infographics

When Austrian philosopher Otto Neurath invented the visual language of Isotypes, it was to democratise education. As a new exhibition shows, it ended up influencing pop art, graphic design and electronic musicians from Kraftwerk to OMDWhen Otto Neurath died in Oxford some 80 years ago, far away from his native Vienna, he was still finding his feet in exile. Like many a Jewish refugee, the economist, philosopher and sociologist had been interned as a suspected enemy alien on the Isle of Man, along with his third wife and close collaborator Marie Reidemeister, having chanced a last-minute life-saving escape from their interim hideout in the Netherlands across the Channel in a rickety boat in 1940.Thanks to Neurath’s pioneering use of pictorial statistics – or “Isotypes” as Reidemeister called them, an acronym for “International System of Typographic Picture Education” – he left behind an enormous legacy in the arts and social sciences: it is the language through which we decode and an...


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