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Substack now lets creators monetize videos and post them directly from its app

As TikTok’s future in the U.S. remains uncertain, Substack tries to lure creators to its platform by doubling down on video. The company announced on Wednesday that it’s now allowing creators to monetize their videos on the platform, and letting them publish video posts directly from the Substack app. Previously, creators have been able to […] © 2024 TechCrunch. All rights reserved. For personal use only.



Substack has introduced new features enabling creators to monetize and post videos directly through their app, targeting TikTok creators concerned about their future on the platform. Creators can now publish videos, track metrics like views and revenue growth, and build subscription-based businesses. Substack plans to add features such as video editing tools and teasers for free subscribers. The platform has seen significant growth in video adoption, with creators using audio and video growing their revenue 2.5 times faster. Additionally, Substack launched a $20 million fund to attract creators without revenue loss.

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