27 h. ago Trump retreat from soft power hurts US, Kansas — but helps China | Opinion

Trump retreat from soft power hurts US, Kansas — but helps China | Opinion  Wichita Eagle

Politics

1 week ago The NBA is making its comeback as the biggest U.S. soft power in China

The NBA is making its comeback as the biggest U.S. soft power in China  NBC News

Politics

2 w. ago Honduras’ Election Tests China’s Promises and Taiwan’s Soft Power

Honduras’ Election Tests China’s Promises and Taiwan’s Soft Power  The Diplomat – Asia-Pacific Current Affairs Magazine

Politics

2 w. ago China targets Gen Z, millennials in new strategy to build its brand in Africa

China is betting on a new generation of digital influencers and content creators to reshape its image in Africa, which observers have said is a major shift as Beijing looks to refine its “soft power” campaigns. This new strategy aims to reshape China’s public image by connecting directly with younger audiences through cultural exchange and tourism, showcasing a side of the country rarely seen in traditional news reports. For the second consecutive year, the Chinese embassy in Kenya is sponsoring...

Events

3 w. ago How TCM is expanding China’s soft power in Africa – from Tunisia to Chad

Tunisia has unveiled a new Traditional Chinese Medicine (TCM) and Acupuncture Clinical Skills Training Centre, just months after the country’s health minister, Mustapha Ferjani, made a visit to China. The facility, located at Mongi Slim University Hospital, just 18km (11 miles) from the capital Tunis, was opened on Friday and is a direct result of the two nations reaching a series of agreements on health cooperation during the February visit. Chinese ambassador to Tunisia, Wan Li, said the...

Politics

3 w. ago From Black Myth: Wukong to Labubu: Can China Project Soft Power?

From Black Myth: Wukong to Labubu: Can China Project Soft Power?  Asia Society

Politics