In honour of Pizza Express's 60th birthday, dough-ball addict Maddy Fletcher charts its rise from a window hatch in London's Soho to a much-loved national institution
Pizza Express, celebrating its 60th anniversary, was founded by Peter Boizot in 1965 with a small shop in London's Soho. Starting with a simple menu, it expanded to 342 UK locations, many in historic buildings. Known for its quality, the chain uses a secret dough recipe made in Oxfordshire and Italian tomato sauce. Despite facing financial challenges in 2019, including £1.12 billion in debt, the company has persisted and continues to thrive.
