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TikTok sunsets its creator marketplace for TikTok One, a broader solution with AI tools

TikTok is preparing to sunset its creator marketplace in favor of a new, more expanded experience, the company has informed businesses and creators via email. The online platform, which connects brands with creators for collaborating on ads and other sponsorships, will stop allowing creator invitations or the creation of new campaigns as of Saturday the […] © 2024 TechCrunch. All rights reserved. For personal use only.



TikTok is closing its Creator Marketplace, which connects brands with creators for collaborations, and redirecting users to its new TikTok One platform. The marketplace will stop accepting new campaigns on a specific date and fully shut down on April 1. TikTok One offers enhanced features, including AI tools like the Symphony Creative Studio, which provides an AI assistant for trend analysis and video creation. It also includes a Script Generator and AI-powered ad optimization. Marketers are encouraged to migrate their data to TikTok One, as announced last May.

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