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TikTok sunsets its creator marketplace for TikTok One, a broader solution with AI tools
TikTok is closing its Creator Marketplace, which connects brands with creators for collaborations, and redirecting users to its new TikTok One platform. The marketplace will stop accepting new campaigns on a specific date and fully shut down on April 1. TikTok One offers enhanced features, including AI tools like the Symphony Creative Studio, which provides an AI assistant for trend analysis and video creation. It also includes a Script Generator and AI-powered ad optimization. Marketers are encouraged to migrate their data to TikTok One, as announced last May.
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