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Toronto woman building a beauty empire that's unlike anything else in the city

Upon moving to Toronto from Russia, Valeria Mozheyko was struck by the lack of beauty bars in the city that offered the same high-quality care she was accustomed to back home.Rather than settle for what she could find, she took matters into her own impeccably manicured hands, and, in 2023, Project Essence was born.Valeria herself admits that she never dreamed of becoming a business owner, nor did she have any work experience in the realm of beauty prior to opening her own business, but where there's a will, there's a way, and her experience as a customer at such establishments primed her to know exactly what she wanted out of her own business."As a customer, I wanted high-quality services, but I also wanted good customer service. I wanted to be taken care of," she tells me, "and I just couldn't find a place in Toronto that had both."Valeria founded Project Essence in the absence of the beauty bars she was accustomed to in Russia.In her own experi...


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