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Young adults increasingly struggling offline turn to ASMR videos, report finds

Visceral videos of people playing with slime or braiding hair soothe those who feel overwhelmed by in-person contactYounger adults are increasingly overwhelmed by in-person interaction and soothing themselves instead with sensory online content, according to a new report on the wildly popular online content known as ASMR.ASMR – autonomous sensory meridian response – describes a particular sensory phenomenon that is triggered by specific sights or sounds, which usually begins with a tingling sensation across the scalp and results in feelings of deep calm and relaxation.47% of those aged 25-34 say they feel overwhelmed in noisy or busy places such as a shopping centre or a train station, compared with 35% of those aged 55-64.39% of those aged 18-24 feel the need to shut out noise, for example using noise-cancelling headphones in public, compared with only 21% of those age 45-54.Younger age groups were also more likely to prefer chatting to people online rather than face-to-face and to...



Young adults are increasingly turning to ASMR (Autonomous Sensory Meridian Response) videos for relaxation as they face challenges with offline interactions. ASMR videos, featuring sounds and visuals like whispering or playing with slime, provide a calming effect, often leading to a tingling sensation on the scalp. A report by Revealing Reality highlights that younger adults (18-44) are more likely to find the world overstimulating, preferring online interactions and solitary work. This trend raises concerns about their ability to navigate real-world unpredictability. Audiologists note a rise in auditory processing issues, potentially linked to noise-cancelling headphone use. Experts, such as Jenny Radesky, suggest that while ASMR offers quick relief, it may not foster resilience or real-life skills, emphasizing the need for additional support and options for young adults.

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