As Ever, which makes clothing in New York and New Jersey , said they were 'not affiliated to the Duchess of Sussex 's project and thanked everyone for their concern.
Meghan Markle rebranded her lifestyle company from American Riviera Orchard to As Ever, causing confusion with an independent clothing label named As Ever. The clothing company, based in New York, has pleaded for support, clarifying they are not affiliated with Meghan and urging fans not to boycott them. The rebranding has sparked backlash, including a potential legal dispute with a Spanish village claiming Meghan's logo resembles their coat of arms. The rushed rebranding has been criticized for appearing inauthentic.
