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Fashion influencer sues British fitness brand Gymshark for $1million after it axed her sponsorship deal 'over pro

Alix Earle, 24, (pictured) filed allegations against the company at the High Court, arguing it owes her the equivalent of £770,000 in damages for terminating the deal prematurely.



Fashion influencer Alix Earle sued Gymshark for $1 million after the brand allegedly terminated her sponsorship deal due to criticism of her pro-Israel views. Earle claimed Gymshark owed her damages for prematurely ending the deal, which included payments for videos on TikTok and Instagram. Gymshark reportedly denied a contract existed. The brand allegedly faced backlash for partnering with Earle after she expressed support for Israel.

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