Instagram is introducing a new way for creators to work with brands to make money by recommending products. On Thursday, Meta introduced an addition to its Partnership Ads called Testimonials, which allows creators to get paid via written endorsements, shared as comments on the brand’s social media posts and advertisements. The new ad format is […] © 2024 TechCrunch. All rights reserved. For personal use only.
Instagram has launched a new ad format called Testimonials under its Partnership Ads, enabling creators to earn money by providing short, paid endorsements (under 125 characters) that brands can pin at the top of comments. This feature aims to formalize and monetize the practice of using paid commenters, enhancing transparency in creator-brand collaborations.
