19 h. ago Meghan Markle's show may look like a rebrand as she doesn't mention the royals once

Despite the Duchess claiming breathlessly in the trailer 'We're not in the pursuit of perfection, we're in the pursuit of joy', viewers are already noticing it is not living up to the advertising.

Politics

60 h. ago Prince Harry's true feelings about Meghan Markle's rebrand and Netflix show revealed

Meghan Markle is facing a make-or-break day tomorrow with the release of her Netflix show, just weeks after unveiling her new brand As Ever - and now an insider has revealed how Prince Harry feels about his wife's latest career moves

Politics

8 d. ago The ticking timebomb that could blow up under Meghan Markle and derail her new rebrand... from a former aide, writes AMANDA PLATELL

Is it a coincidence that almost a week before the delayed Netflix launch of the Duchess of Sussex's 'With Love, Meghan' lifestyle series the couple's former royal aide Jason Knauf has spoken out?

Politics

1 week ago Meghan Markle gives new cryptic insight into As Ever rebrand as she shares unseen photos, handwritten notes and a painting of her and Harry from 'memory lane'

The Duchess of Sussex, 43, renamed her luxury lifestyle brand 'As Ever' earlier this week and has shared a first look with unseen photos and messages.

Politics

1 week ago Meghan Markle given stark warning after 'huge brand failure'

Meghan Markle announced her rebrand as she switched American Riviera Orchard to As Ever, but she has been given a stern warning by a PR expert

Events

2 w. ago Meghan Markle faces another trademark battle as clothing designer seeks legal advice to protect 'As Ever' brand

Meghan Markle appears to be facing yet another uphill battle with her beleaguered lifestyle venture after a small business with a nearly identical name has vowed to protect its brand and title.  

Politics

2 w. ago Meghan’s rebranded herself – and it’s another valiant attempt to flog poshness to the little people | Emma Brockes

What does ‘As Ever’ mean? And does it involve jam? Do not fear: the Duchess of Sussex is on hand to explain all In these days of darkness we must take delight where we can find it, and one reliable source is the Duchess of Sussex. In her latest venture, Meghan, who occupies the tricky position of having a large platform and not enough to fill it (see also: Brooklyn Beckham), launched a new lifestyle brand that, she promised in a short video, would be “beautifully weaving together everything I cherish – food, gardening, entertaining, thoughtful living and finding joy in the everyday”. The brand American Riviera Orchard is dead. Long live the new brand, As Ever.The duchess and her husband, Prince Harry, have to do something and good luck to them, but it’s hard not to study the rollout of As Ever for signs of the widening gap between Meghan’s self-image and how the rest of the world sees her. “‘As ever’,” writes the duchess on Instagram, “means ‘as it’s always been’ or some even say ‘i...

Politics

2 w. ago Meghan Markle's 'scandalous' rebrand faces fresh scrutiny as small business speaks out

Meghan Markle's new brand name As Ever and its new logo featuring palm trees and hummingbirds has certainly ruffled feathers - especially with officials in one town on the Spanish island of Majorca and a small US business

Politics

2 w. ago Why Meghan Markle's 'messy' rebrand 'raises questions,' according to PR expert

Publicity expert Natalie Trice has weighed in on Meghan Markle's new lifestyle product rebrand.

Politics

2 w. ago Meghan Markle gives rare 'love language' insight as she teases 'new chapter'

Meghan Markle, the Duchess of Sussex, 43, has announced the upcoming rebrand launch of her lifestyle brand, which will sell products that she is passionate about

Politics

2 w. ago What is Meghan Markle's new brand As Ever? Duchess of Sussex set to relaunch lifestyle venture

Prince Harry’s wife made the exciting announcement on social media, almost a year on from the launch of American Riviera Orchard

Politics

2 w. ago Another brand disaster for Meghan Markle: Duchess's merchandise empire in crisis as American Riviera Orchard is renamed days before her Netflix launch... with a subtle dig at Royal family

The relaunch leaked online at least 24 hours before her Instagram announcement, MailOnline can reveal - and came just a fortnight before her new lifestyle show with business partner Netflix.

Events

2 w. ago Meghan Markle rebrands American Riviera Orchard after trademark attempt rebuffed

Duchess reveals new name of company after trademark problems

Politics

2 w. ago Meghan Markle rebrands lifestyle company As Ever a year after launching and shares rare pic of daughter Lilibet

The name change follows a rejected trademark application for American Riviera Orchard last March

Politics

2 w. ago Meghan rebrands American Riviera Orchard with a subtle dig at the Royal Family

The Duchess of Sussex, 43, has renamed her luxury lifestyle brand 'As Ever' and launched a website with a cover photo of her holding hands with her daughter Lilibet in the California sunshine.

Politics