34 h. ago Visa trouble & copyright issues: is Meghan and Harry's rebrand doomed for failure?

The Duchess of Sussex is back, with a glitzy Netflix show and a revamped lifestyle brand. But trouble brews behind the scenes

Events

34 h. ago Between visa trouble & copyright drama, is Meghan and Prince Harry's rebrand doomed to fail?

The Duchess of Sussex is back with a glitzy Netflix show and a revamped lifestyle brand. But it seems trouble is brewing behind the scenes

Events

41 h. ago Meghan Markle gives new cryptic insight into As Ever rebrand as she shares unseen photos, handwritten notes and a painting of her and Harry from 'memory lane'

The Duchess of Sussex, 43, renamed her luxury lifestyle brand 'As Ever' earlier this week and has shared a first look with unseen photos and messages.

Politics

43 h. ago Meghan Markle given stark warning after 'huge brand failure'

Meghan Markle announced her rebrand as she switched American Riviera Orchard to As Ever, but she has been given a stern warning by a PR expert

Events

3 d. ago NYC clothing label ‘As Ever’ speaks out after Meghan Markle shares rebranding news

The Duchess of Sussex announced she was changing the name of her lifestyle brand on Tuesday

Politics

3 d. ago Meghan Markle faces another trademark battle as clothing designer seeks legal advice to protect 'As Ever' brand

Meghan Markle appears to be facing yet another uphill battle with her beleaguered lifestyle venture after a small business with a nearly identical name has vowed to protect its brand and title.  

Politics

3 d. ago Meghan’s rebranded herself – and it’s another valiant attempt to flog poshness to the little people | Emma Brockes

What does ‘As Ever’ mean? And does it involve jam? Do not fear: the Duchess of Sussex is on hand to explain all In these days of darkness we must take delight where we can find it, and one reliable source is the Duchess of Sussex. In her latest venture, Meghan, who occupies the tricky position of having a large platform and not enough to fill it (see also: Brooklyn Beckham), launched a new lifestyle brand that, she promised in a short video, would be “beautifully weaving together everything I cherish – food, gardening, entertaining, thoughtful living and finding joy in the everyday”. The brand American Riviera Orchard is dead. Long live the new brand, As Ever.The duchess and her husband, Prince Harry, have to do something and good luck to them, but it’s hard not to study the rollout of As Ever for signs of the widening gap between Meghan’s self-image and how the rest of the world sees her. “‘As ever’,” writes the duchess on Instagram, “means ‘as it’s always been’ or some even say ‘i...

Politics

3 d. ago Meghan Markle's 'scandalous' rebrand faces fresh scrutiny as small business speaks out

Meghan Markle's new brand name As Ever and its new logo featuring palm trees and hummingbirds has certainly ruffled feathers - especially with officials in one town on the Spanish island of Majorca and a small US business

Politics

4 d. ago Why Meghan Markle's 'messy' rebrand 'raises questions,' according to PR expert

Publicity expert Natalie Trice has weighed in on Meghan Markle's new lifestyle product rebrand.

Politics

4 d. ago Meghan Markle gives rare 'love language' insight as she teases 'new chapter'

Meghan Markle, the Duchess of Sussex, 43, has announced the upcoming rebrand launch of her lifestyle brand, which will sell products that she is passionate about

Politics

4 d. ago Meghan, the Duchess of Sussex, unveils new lifestyles brand As Ever

Meghan, the Duchess of Sussex, has rebranded her fledgling company to As Ever

Politics

4 d. ago Logo of Meghan Markle's new brand As Ever may be a subtle nod to Prince Harry... and Queen Elizabeth II

Meghan, 43, announced on Tuesday that she had rebranded her lifestyle company American Riviera Orchard to As Ever. And it turns out, the logo may have a very special hidden meaning.

Politics

4 d. ago What is Meghan Markle's new brand As Ever? Duchess of Sussex set to relaunch lifestyle venture

Prince Harry’s wife made the exciting announcement on social media, almost a year on from the launch of American Riviera Orchard

Politics

4 d. ago Meghan's social media headache: Instagram handles for As Ever are quickly snapped up after Duchess' hasty rebrand

The Duchess of Sussex , 43, revealed on Tuesday Morning that her passion project American Riviera Orchard had been altered to As Ever.

Politics

4 d. ago Another brand disaster for Meghan Markle: Duchess's merchandise empire in crisis as American Riviera Orchard is renamed days before her Netflix launch... with a subtle dig at Royal family

The relaunch leaked online at least 24 hours before her Instagram announcement, MailOnline can reveal - and came just a fortnight before her new lifestyle show with business partner Netflix.

Events

4 d. ago Meghan Markle rebrands American Riviera Orchard after trademark attempt rebuffed

Duchess reveals new name of company after trademark problems

Politics

4 d. ago Watch: Meghan announces huge rebrand as trademark fight continues

The Duchess of Sussex has announced a rebrand of her American Riviera Orchard business in an Instagram video posted on Monday, 17 February.

Politics

4 d. ago Meghan Markle rebrands lifestyle company As Ever a year after launching and shares rare pic of daughter Lilibet

The name change follows a rejected trademark application for American Riviera Orchard last March

Politics

4 d. ago Meghan rebrands American Riviera Orchard with a subtle dig at the Royal Family

The Duchess of Sussex, 43, has renamed her luxury lifestyle brand 'As Ever' and launched a website with a cover photo of her holding hands with her daughter Lilibet in the California sunshine.

Politics