Demands for customer feedback have gone from bad to out of control
Customer feedback surveys have proliferated due to readily available digital tools, leading to survey fatigue and low response rates. Experts, including those in the feedback industry, acknowledge the problem, citing impersonal, time-consuming, and poorly designed surveys. Skewed responses focusing on negative experiences further complicate the issue. Some solutions involve gamified, brief surveys offering benefits to respondents, which might encourage participation.
