Some high-profile influencers rarely label sponsored content as required by advertising rules, according to their peers
Some Irish influencers are criticized for not honestly labeling sponsored content, leading to a lack of transparency. This practice is incentivized by businesses offering gifts and free meals in exchange for promotion. Honest content creators face challenges, including potential backlash and legal threats for negative reviews. Despite advertising guidelines from the ASAI, enforcement is lacking, and many influencers prioritize profit and views over transparency.
