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Inside South by Southwest, where tech bros and hippies battle for the soul of Austin

Austin, Texas is caught between two identities: the offbeat home of live music and the new rival to Silicon Valley. How did that tension play out South by Southwest, the yearly festival which blends the two?



SXSW showcases the tension between Austin's "Keep Austin Weird" culture and its growing tech industry as the city transforms into a tech hub. The festival, once focused on music and film, now features tech conferences and reflects Austin's shift from a live music capital to a tech center amidst rising costs of living.

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