The European company Reju may have developed the polyester recycling technology the textile industry needs. The question is whether the world is ready for it.
Reju, a subsidiary of Technip Energies, has developed a chemical recycling process to address the global polyester crisis. Their technology breaks down polyester into monomers and reforms them into new polyester, offering a more efficient and less energy-intensive solution compared to traditional methods. This process aims to recycle used polyester clothing, a significant advancement in the industry. However, challenges include the fashion industry's price sensitivity and the limited availability of affordable feedstock. Reju's backing by Technip Energies provides a strategic advantage, enabling rapid scaling and a competitive edge over other startups.
